As remote work has become more feasible, and more people consider what “quality of life” means to them, for many multifamily residents, the first choice they’ve made in the moving process is not which building they want to live in — but which city they want to call home. The unique flavor of specific urban environments must therefore be considered – in materiality, amenities, programming and aesthetic.
For example, a young financial associate recently relocated to Austin from New York may want the luxurious finishes they had previously, but with a more relaxed look and feel. With festivals on tap and outdoor activities available all year, they may want a music room as opposed to a large gym.
Although much has been made of Younger Millennials and Gen-Z relocating to hotspots like Austin and Nashville, that’s only half of the story. A new generation of older adults want to maintain the active lifestyle and cultural richness only available to them in the urban centers they love most. MAWD’s recently completed Coterie Cathedral Hill project, designed specifically for this audience, is near iconic landmarks, renowned restaurants, and the Theater District. It's location, along with amenities like a terrace with fire pits and a pet park, a Club Room for art classes and social events, and six signature dining options, make it an inspiring and personalized place to live.