Client

Bizzi & Partners Development

Architect

Rafael Viñoly Architects

No. of Units

3 model residences

Project Scale

12,000 sqft

Services

Interior Architecture and FF&E Design

Completion

2019

A Custom Experience

At the Sales Suite for 125 Greenwich, residents were able to experience the three rich, textured palette options designed by MAWD, named Aqua, Terra and Stratus in reference to the Hudson River, the Downtown area and the sky.

In addition to being inspired by the neighborhood, the interiors had to echo the architecture of a master. Rafael Viñoly Architects are responsible for some of the most beloved civic and cultural buildings around the world, including award-winning museums, performing arts centers, convention centers, arenas, hotels and residential complexes as well as large urban commercial and institutional master plans.

sales suite gallery office sales suite gallery office

The interior is quite dark, a little mysterious, but comfortable and warm.

— New York Times
building model in reception area showcases viñoly's architecture building model in reception area showcases viñoly's architecture
custom armchairs & signature wood fins in lounge custom armchairs & signature wood fins in lounge

Details Matter

MAWD created a sales suite that would achieve the goals of the residences, which was to amplify space, light and the building's architecture. Time and attention were taken to confirm every design choice was perfect and reflected the overall aesthetic of Viñoly's vision.

In addition, to take advantage of the sales suite's height, special conservation was given to layouts and placement, and seating groupings were positioned to maximize the phenomenal views.

sales suite living room sales suite living room

Look and Feel

While a sales suite needs to incorporate the materials used in residences, it is equally if not more important to convey the feel.

sales suite sink & bar faucets sales suite sink & bar faucets

At Home in the Sky

The apartments at 125 Greenwich are multi-adaptable, functioning differently depending on the time of day and use, and it was important that the sales suite allowed for movement in the same way. In the master bedroom, the bed was placed in the center of the room to optimize flow. Symmetry and proportion were central to planning the bathrooms, which feature bespoke surfaces and fittings.

wall mounted sink faucets wall mounted sink faucets
master bedroom custom designed headboards master bedroom custom designed headboards
living room armchairs and coffee table living room armchairs and coffee table

Twenty-Four / Seven Living

Informed by the experience of designing for superyachts, where clean efficient design is a must in even the most opulent of spaces, appliances at 125 Greenwich were designed to be concealed behind millwork when not in use, resulting in a modern, efficient presentation that is more "bar" than "kitchen."

The result is designed to appeal to 125 Greenwich's demographic, a group that appreciates both quality and efficiency in their home.

tv units with 360 degree rotating stands tv units with 360 degree rotating stands

Engaging the Senses

While the views at 125 Greenwich speak for themselves, the materials within the sales suite needed to be experienced to understand the quality of finishes.

clean contemporary looking kitchen designed to camouflage wall mounted appliances clean contemporary looking kitchen designed to camouflage wall mounted appliances

Three Distinct Palettes

At every turn in 125 Greenwich Street, MAWD took great care to select refined, enduring materials and finishes, and each residence reflects with a custom-designed palette. The sales suite needed to do the same. With subtle, complementary hues borrowed directly from the elements, bespoke surfaces and fittings were carefully selected for each palette, along with expanses of Calacatta Covelano marble, stone and polished nickel.

sleek wooden table in dining area sleek wooden table in dining area

Our goal was to create a space that could communicate not only the aesthetics of 125 Greenwich, but also the experience.

— Elliot March
artwork on the wall provided by art capital partners artwork on the wall provided by art capital partners
residents lounge with views across the hudson towards the statue of liberty residents lounge with views across the hudson towards the statue of liberty

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