The Living Room at L’Appartamento 2026 by MAWD
MAWD | March and White Design designs the Living Room for the 2026 edition of L’Appartamento by Artemest.
MAWD | March and White Design has been selected to participate in the 2026 edition of L’Appartamento by Artemest, presented during Milan Design Week within the historic setting of Palazzo Donizetti. Now in its fourth year, the exhibition brings together a select group of internationally recognized studios, each invited to transform a room through a curated composition of Italian design and craftsmanship. This year’s theme, Italian Grandeur, reflects on the enduring influence of Italy’s artistic and material legacy, offering a contemporary interpretation of tradition at one of the most globally significant moments in the design calendar.
MAWD's Design Narrative for the Living Room
MAWD has been commissioned to design the living room, a space that holds a unique position within the home as both a setting for gathering and a reflection of personal identity. The scheme is conceived not as a static interior, but as a fully resolved environment shaped by atmosphere, materiality, and a sense of lived experience. Within the ornate framework of the palazzo, the design establishes a measured dialogue between past and present, where historical detail is neither contrasted nor overshadowed, but carefully extended into a contemporary language.
The room unfolds with a sense of quiet intention. Proportion, texture, and tone are considered with precision, creating an environment that feels both composed and instinctive. The result is a space that invites occupation rather than observation, where the experience of design is defined as much by subtlety and restraint as it is by visual impact.
Collaborating with Artemest's Artisans
At the core of the project is a close collaboration with Artemest’s network of Italian artisans, whose work informs every layer of the space. Each element is selected not only for its individual beauty, but for its contribution to a broader narrative rooted in craft, heritage, and material integrity. The process moves beyond curation in the conventional sense, becoming an exercise in composition where objects, finishes, and forms are brought together with a shared sensibility.
This approach results in a living room that feels deeply connected to its context. Craft is not treated as an accent, but as the foundation of the design, expressed through a richness of materials and a clarity of detail that speaks to generations of expertise. In this setting, Italian Grandeur is interpreted with a sense of intimacy and permanence, where the value of each piece lies in both its origin and its presence within the space.
L’Appartamento by Artemest will be open from April 21 through April 26, 2026 in Milan.
