149 Madison
New York
Projects
Herbal House
An authentic new amenity space in this iconic industrial building.
Meeting and reception space at Farringdon’s iconic Herbal House - the Daily Mirrors former printworks and anchor of London’s creative Golden Triangle - has undergone a striking makeover as its owner seeks to reflect the needs of modern occupiers.
Reflecting the buildings wider aesthetic and capturing the creative vibe of occupiers including Adidas, Moonpig.com, Open Society Foundation and IDEO, the new space works as a comfortable, informal lounge to grab a coffee or hold impromptu meetings, but is flexible enough to transform into a presentation or events area.
The custom bar, topped with Durat, a new form of seamless, recycled plastic, is the spaces centrepiece; a laptop bar by day or a cocktail bar by night.
It’s terrific to have worked in partnership with MAWD to bring this design forward. We love working together to deliver projects and outcomes which highlight the amazing places and spaces commercial real estate creates.
An interior inspired by texture and warmth.
The interior design aesthetic references its setting in a building that has a history steeped in print and design. It represents a strong industrial influence but features lots of texture and warmth, set against refined contemporary elements and pops of bold colour.
The space works as a comfortable, informal lounge to grab a coffee or hold impromptu meetings, but is flexible enough that it can quickly transform into an area where presentations or events can be hosted.
MAWD also considered the occupiers’ needs in the design, ensuring the interior feels at one with the visual language already present in the building.
We are thrilled to have helped create a new space at Herbal House. This building is iconic to London, and provides a fantastic industrial background. Our interior design brings a layer of warmth, comfort and colour to create an amenity for the building which feels authentic and that people really want to spend time in.
Designed to work in the context of the existing building and providing truly useful space for the building's occupiers, MAWD's amenities at Herbal House are a great example of Experience-Centric Design.
