Projects

The Wingate Soho

Location
London
Category
Commercial
Client
Seaforth
Project Scale
2,500sqft
Services
Interior Design
Completion
2022

When Art Meets Tech

MAWD collaborated with London gallery Edel Assanti to produce an installation that activates and transforms the arrival space at The Wingate, a modernist office building in the heart of Soho. The developer, Seaforth, were looking for a way to connect The Wingate to its location.


MAWD worked with commissioning artist Nathaniel Rackowe to create an enhanced interior that connects to its Soho setting.

MAWD Wingate5
The installation is a focal point for the lobby, mirroring Soho’s atmosphere as daylight fades into night.
MAWD Wingate4
The neutral base palette with authentic textures reflects the industrial history of Soho.
As art and technology collide, the arrival sequence is becoming far more interactive - a more significant space that benefits key decision makers, tenants and visitors alike.
James White, MAWD Co-Founder
MAWD Wingate3
Inspired by the energy of Soho, reflective neon panels create vibrant pops of colour in contrast to the base palette.

As an extension of the trend for experience-based offices, the traditional lobby has evolved from a transitory place to an immersive space that brings people together through a fusion of art, technology and Experience-Centric Design.

We had created a fantastic entrance lobby space, but it lacked a visual connection with the streetscape and had minimum engagement with building occupants. MAWD were incredibly helpful in guiding us and managing the process and end results speak for themselves.
Chris Railston-Brown, Development Director at Seaforth
MAWD Wingate1 web