Event
MAWD Co-Founder Elliot March Presents Bespoke Salon Concept at ICFF Press Preview
MAWD Presents Bespoke Salon Concept at ICFF Press Preview Highlighting Sustainability & Craftsmanship
MAWD's Design Concept
For the 2025 Edition of ICFF, Elliot March and James White of MAWD were appointed as the interior designers for ICFF's iconic Bespoke Salon. MAWD's design vision for the space is a warm, hospitality-driven hub where design community members can gather.
In line with MAWD's studio’s work, exceptional artisans and craftsmen have been placed at the front and center of the design narrative, with MAWD also highlighting sustainability and experiential interiors - engaging all of the senses.
The Bespoke Salon is in partnership with AD Pro, and during the ICFF Fair, Elliot March will join AD Editor Melissa Studach for an insightful conversation. We look forward to seeing everyone this May.
