Projects

565 Broome

Location: New York
Category: Residential
Client: Bizzi & Partners Development
Architect: Renzo Piano (RPBW)
No. of Units: 115 Residences
Project Scale: TBD
Services: Interior and FF&E Design for Model Units
Completion: 2019

At Home in SoHo

Renzo Piano’s first residential project in New York City, 565 Broome rises above SoHo in New York, a luxury residential development in a creative community. With a brand-name architect, sweeping views of the city and a neighborhood famous for its lifestyle, all that developers Bizzi & Partners needed was a model interior that would communicate to potential residents how they could live in their new homes.

March and White Design were selected to bring that vision to life, appointed to create a modern Soho look and feel that would anchor and ground the building in the neighborhood. With high ceilings, white oak floors and Italian fixtures, the initial space was promising but required customization to bring the full experience of 565 Broome to life.

hallway view of living room window — The residences are designed to take advantage of stellar views and abundant light.

new york city — 565 Broome is Renzo Piano’s first residential project in New York City.

An authentic New York feel, inspired by its location in Soho. We used texture and warm materials to create a layered interior which feels effortlessly comfortable, our interiors were chosen by Renzo Piano (RPBW) to represent the apartments in press launches.

Elliot March

living room and kitchen area — Warm tones and modern accents define a home for the design-conscious residents attracted to SoHo.

Local Artists provide Authentic Details

Focusing on authentic materials and furniture, the team drew from the many talented local artisans and craftsmen to fit out the space, taking into account the south and east exposures.

dining room pendant lighting — The casual but elevated dining area boasts some of the world's best city views.

cocktail table, ice bucket and glasses — Cocktails, anyone?

bedroom — The residence provides an authentically SoHo experience.

A Creative Legacy

Once part of New York’s manufacturing industry, SoHo became the home of modern art in the 1960’s, and while maintaining its artistic roots, the neighborhood is now a global shopping, dining and cultural hub. With new buildings like 565 Broome informing the area’s architecture, the legacy of creativity and innovation takes on a 21st-century inflections.

Remarkable sunsets color the river and harbor and warm the residences. The design not only complements the historic context but will also allows residents to take full advantage of the building’s panoramic views.

red leather armchair and reading lamp — Cozy nooks make a modern architectural masterpiece a home.

white freestanding bath in bathroom — Elegant finishes are further elevated by eye-catching artwork.

British designers March & White — who are perhaps best known for their work outfitting 'super yachts' ... went for what they say is an 'authentic New York vibe.'

Curbed