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Architect
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A Custom Experience
At the Sales Suite for The Greenwich, residents were able to experience the three rich, textured palette options designed by MAWD, named Aqua, Terra and Stratus in reference to the Hudson River, the Downtown area and the sky.
In addition to being inspired by the neighborhood, the interiors had to echo the architecture of a master. Rafael Viñoly Architects are responsible for some of the most beloved civic and cultural buildings around the world, including award-winning museums, performing arts centers, convention centers, arenas, hotels and residential complexes as well as large urban commercial and institutional master plans.
The interior is quite dark, a little mysterious, but comfortable and warm.
Details Matter
MAWD created a sales suite that would achieve the goals of the residences, which was to amplify space, light and the building's architecture. Time and attention were taken to confirm every design choice was perfect and reflected the overall aesthetic of Viñoly's vision.
In addition, to take advantage of the sales suite's height, special conservation was given to layouts and placement, and seating groupings were positioned to maximize the phenomenal views.
Look and Feel
While a sales suite needs to incorporate the materials used in residences, it is equally if not more important to convey the feel.
Look and Feel
While a sales suite needs to incorporate the materials used in residences, it is equally if not more important to convey the feel.
At Home in the Sky
The apartments at The Greenwich are multi-adaptable, functioning differently depending on the time of day and use, and it was important that the sales suite allowed for movement in the same way. In the master bedroom, the bed was placed in the center of the room to optimize flow. Symmetry and proportion were central to planning the bathrooms, which feature bespoke surfaces and fittings.
Twenty-Four / Seven Living
Informed by the experience of designing for superyachts, where clean efficient design is a must in even the most opulent of spaces, appliances at The Greenwich were designed to be concealed behind millwork when not in use, resulting in a modern, efficient presentation that is more "bar" than "kitchen."
The result is designed to appeal to The Greenwich's demographic, a group that appreciates both quality and efficiency in their home.
Engaging the Senses
While the views at The Greenwich speak for themselves, the materials within the sales suite needed to be experienced to understand the quality of finishes.
Engaging the Senses
While the views at The Greenwich speak for themselves, the materials within the sales suite needed to be experienced to understand the quality of finishes.
Three Distinct Palettes
At every turn in The Greenwich Street, MAWD took great care to select refined, enduring materials and finishes, and each residence reflects with a custom-designed palette. The sales suite needed to do the same. With subtle, complementary hues borrowed directly from the elements, bespoke surfaces and fittings were carefully selected for each palette, along with expanses of Calacatta Covelano marble, stone and polished nickel.
Our goal was to create a space that could communicate not only the aesthetics of The Greenwich, but also the experience.
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