Projects

The Greenwich by Rafael Viñoly Experience

Location: New York
Category: Residential
Client: Bizzi & Partners Development
Architect: Rafael Viñoly Architects
No. of Units: 3 model residences
Project Scale: 12,000 sqft
Services: Interior Architecture and FF&E Design
Completion: 2019

A Custom Experience

At the Sales Suite for The Greenwich, residents were able to experience the three rich, textured palette options designed by MAWD, named Aqua, Terra and Stratus in reference to the Hudson River, the Downtown area and the sky.

In addition to being inspired by the neighborhood, the interiors had to echo the architecture of a master. Rafael Viñoly Architects are responsible for some of the most beloved civic and cultural buildings around the world, including award-winning museums, performing arts centers, convention centers, arenas, hotels and residential complexes as well as large urban commercial and institutional master plans.

sales suite gallery office — MAWD designed three model units within the sales experience.

Signature finishes from the building's lobby were reinterpreted into the sales suite lobby.

The interior is quite dark, a little mysterious, but comfortable and warm.

New York Times

building model in reception area showcases viñoly's architecture — The building model in the reception area showcases Viñoly's architecture.

custom armchairs & signature wood fins in lounge — Key pieces from the building, such as these MAWD-design custom chairs and signature wood fins, were used to provide an authentic experience for potential residents.

Details Matter

MAWD created a sales suite that would achieve the goals of the residences, which was to amplify space, light and the building's architecture. Time and attention were taken to confirm every design choice was perfect and reflected the overall aesthetic of Viñoly's vision.

In addition, to take advantage of the sales suite's height, special conservation was given to layouts and placement, and seating groupings were positioned to maximize the phenomenal views.

sales suite living room — The living area features an Art Deco furniture package.

sales suite sink & bar faucets — The Aqua palette featuring faucets designed for The Greenwich by MAWD.

Look and Feel

While a sales suite needs to incorporate the materials used in residences, it is equally if not more important to convey the feel.

At Home in the Sky

The apartments at The Greenwich are multi-adaptable, functioning differently depending on the time of day and use, and it was important that the sales suite allowed for movement in the same way. In the master bedroom, the bed was placed in the center of the room to optimize flow. Symmetry and proportion were central to planning the bathrooms, which feature bespoke surfaces and fittings.

wall mounted sink faucets — MAWD designed custom headboards for the master bedroom complete with custom bedding by Nattier.

master bedroom custom designed headboards — The Aqua palette was designed in an homage to the Hudson River.

living room armchairs and coffee table — The studio residence is shown in the Stratus palette.

Twenty-Four / Seven Living

Informed by the experience of designing for superyachts, where clean efficient design is a must in even the most opulent of spaces, appliances at The Greenwich were designed to be concealed behind millwork when not in use, resulting in a modern, efficient presentation that is more "bar" than "kitchen."

The result is designed to appeal to The Greenwich's demographic, a group that appreciates both quality and efficiency in their home.

tv units with 360 degree rotating stands — MAWD designed custom pop-up TV units with 360 degree rotating stands to provide maximum functionality.

clean contemporary looking kitchen designed to camouflage wall mounted appliances — The kitchens were designed to camouflage wall mounted appliances for a clean, contemporary look.

Engaging the Senses

While the views at The Greenwich speak for themselves, the materials within the sales suite needed to be experienced to understand the quality of finishes.

Three Distinct Palettes

At every turn in The Greenwich Street, MAWD took great care to select refined, enduring materials and finishes, and each residence reflects with a custom-designed palette. The sales suite needed to do the same. With subtle, complementary hues borrowed directly from the elements, bespoke surfaces and fittings were carefully selected for each palette, along with expanses of Calacatta Covelano marble, stone and polished nickel.