Event
Architectural Digest x MAWD | ICFF Salon Sessions
To activate the Bespoke Salon at ICFF, MAWD and Architectural Digest teamed up for an exclusive conversation on all things hospitality design.
For this year's 36th edition of ICFF, MAWD Co-Founder Elliot Marched joined Architectural Digest Pro Editor Maya Ibbitson for a conversation in the MAWD designed Bespoke Salon. Designed as a hospitality-driven space, this intimate conversation was the kick off the Salon Series.
In the conversation, Ibbitson and March discussed MAWD's work, the interior design studio's ethos, and the concept for this year's Bespoke Salon. At the forefront of the conversation were the brands that MAWD selected for the showcase, all of which pay tribute to the time honored traditions of craft making. Participating brands during this year's Bespoke Salon included: Edelweiss Pianos, Ferreira de Sá, Promemoria, LASVIT, Bio Alchemy Olfactive, Cassina, MAWDmade, and Atelier Viollet.
MAWD's design work was aimed at bringing these brands together to create a richly layered, warm and inviting space - where visitors and exhibitors could connect.
