Event
Explore the Brands Behind Bespoke

For the 2025 Edition of ICFF, MAWD has been appointed to design the highly anticipated Bespoke Salon. With a focus on craftmanship and sensory experience, explore this year's participating brands.
Promemoria
What you can expect from Promemoria at the Bespoke Salon
ICFF has brought a human-centric conversation around culture and craft. In this environment, Promemoria feels we can broadly express the extent of our couturier craft, its vitality, the expertise of our people, and our culture—rooted in Italy yet globally inspired by the art—to a wider range of connoisseurs.
Experientiality and engaging with the senses are our main inspirations and what we are known for. For Promemoria, luxury is defined not only by how pieces of furniture look but also by how they feel, by the pleasure of touching them and the emotions that their finishes, and even the scents, since we work with so many incredible wood essences, generate.
Since its inception, Promemoria has mastered different crafts, such as leatherwork and marquetry. However, when conceiving the final product, we always ensure that our design offers visual appeal and a unique feel. We want the wood to feel like velvet and the silk like a glove on the furniture. Thus, a piece of furniture becomes an ally, a vital presence, and a moment of conversation in one person’s life and for generations to come.
Ferreira de Sá
What you can expect from Ferreira de Sá at the Bespoke Salon
As a Portuguese brand shaped by design, craft and production, Ferreira de Sá joins ICFF to share this vision through products — combining long-standing techniques with innovation, and choosing materials that meet both design and environmental criteria. ‘Bespoke: The Art of Making’ reflects the kind of context where that approach makes sense to us.
At Ferreira de Sá, craftsmanship is built into every technique we use — hand-woven, hand-knotted, flatweave and tufting. In some rugs, the entire process is manual. In others, we combine technology with skilled hand-finishing. Carving, texture definition and quality control are always handled by people who understand the material and the detail. That’s what makes our production specific: it’s consistent, precise and shaped by experience.
Bio Alchemy Olfactive
What you can expect from LASVIT at the Bespoke Salon
Our presentation at ICFF is a magical moment for us at the cross worlds of so many inspiring design practices from around the world. Scent | Stele is a synesthetic signpost, an allusive marker for the senses - capturing the totemic verticality, rhythm and scent of an effervescent city while providing an inchoate connection to a deeper world - the granite base on which all such activity happens.
The custom-designed scent of distilled plants, woodlands and flowers is imbued in the connected cork through a laborious bathing process over days. It projects outward and inward, creating new layers of illusions and veils of olfactory experience, immediate and deeply immersive. These combined visuals and sensory forces act together to pin the viewer to a specific moment in time, capturing the enduring spirit of 'the city that never sleeps' - and its charismatic denizens.
LASVIT
What you can expect from LASVIT at the Bespoke Salon
New York is a city that never stops moving - it's electric, eccentric, and never not inspiring. Showing at the ICFF feels like plugging directly into that current. It’s where ideas spark!
At Lasvit, craftsmanship is a way of thinking. Every piece we create carries the imprint of the human hand. We work with master glassmakers whose skills have been passed down for generations, and at the same time, we challenge them to experiment, to push the limits of what glass can do.
Rather than merely adhering to established techniques, we view our glassmakers as true artists and glass as their playground for experimentation. In cooperation with our design team, led by award-winning Creative Director Maxim Velčovský, they infuse their artisanal excellence with innovative ideas and cutting-edge technology.
Sten Studio
What you can expect from Sten Studio at the Bespoke Salon
Presenting at ICFF is a chance to bring the voice of the stones to a new context. It’s an opportunity to connect with a global audience through the silent language of material, form, and energy. Every show is a ritual, and ICFF becomes a sacred ground to share the deeper meaning behind what we create.
Our pieces are meant to be felt before they are understood. The textures of the stones, the temperature of the material, the balance of weight and proportion — all invite the body to slow down and connect. There’s a tactile poetry in running your fingers along the edges, sensing the rawness of nature shaped by human hands. Visually, the interplay of color, opacity, and natural pattern evokes emotion before logic. And on a deeper level, the energetic presence of the stones creates an invisible resonance — a frequency that can be perceived more with the soul than the senses. Being with these pieces is not just an aesthetic experience, it’s a meditative one.
Edelweiss Pianos
What you can expect from Edelweiss Pianos at the Bespoke Salon
We are looking forward to introducing what is possible with Edelweiss to as many in the design community as possible at the upcoming ICFF show, through the launch of our latest design creation — a showcase of all that we stand for in redefining the piano for the modern luxury interior.
Edelweiss Pianos produce the smallest acoustic grand piano in the world that is especially designed for the home with stunning designs and a beautiful tone: what they have done is make the grand piano relevant in the 21st century home. Everyone can remember seeing large, imposing shiny grand pianos in people’s houses: a revered musical instrument, occasionally heard being played, delicately dusted and polished, but mostly standing silent and detached from the home, often an intimidating presence. Edelweiss have replaced this with something that is small, stylish, and incredibly attractive - and it comes complete with a self-playing system.




