Event
Elliot March Speaks on Wellness and Hospitality at BDNY
MAWD Co-Founder Elliot March at this year’s Boutique Design | BDNY for an expert-led panel discussion “Designing for Whole-Person Wellness: Hospitality’s Expanding Horizon,” moderated by Editor Will Speros
The New Geography of Wellness: How Design Is Evolving Across Living, Working, and Hospitality
Wellness is no longer a destination. It has become a design philosophy shaping the way we live, work, gather, and travel. As expectations rise across sectors—from private residences to offices, hotels, and members’ clubs—the notion of wellness has expanded far beyond the traditional spa or fitness center. At MAWD, we see wellness as an ecosystem of experience, one that blends environmental design, emotional resonance, and highly considered amenity programming.
The Rise of Private Membership Culture
For the BDNY conversation, Elliot was joined by Colleen Brooks, founder of the New York City based member's club, Moss NYC.
The conversation focused on how private members’ clubs have emerged as powerful influencers, shaping expectations for community-driven design. Their sophisticated layering of hospitality, workspace, wellness, and culture has set a new benchmark for hybrid living.
As a result, people now expect more from social and working environments: curated programming, cultural content, concierge-level services, and interiors that feel both intimate and elevated. This influence is reshaping everything from co-working models to residential lounges and hotel amenities.
Wellness is Becoming the Defining Luxury of our Generation
As its presence expands across sectors and continents, the role of design is to translate this evolving ethos into spaces that restore, inspire, and connect. At MAWD, we view wellness not as a trend, but as a timeless foundation for how people want to live, and how individuals understand their environments in shaping wellbeing for both individuals, and the planet.
