Projects

Broadway East

Location
London
Category
Residential
Client
Berkeley Homes
Architect
RSHP
No. of Units
555
Project Scale
400,000sqft
Services
Interior Architecture & FF&E Design
Completion
2026

Broadway East represents an exclusive, newfound canalside community at the epicenter of this urban village.

Broadway East emerges as a striking contemporary focal point within the artistic hub of the capital. MAWD alongside architects RSHP have skillfully converted and designed the iconic Bethnal Green gasholders into 555 distinctive residences, complemented by private amenities, all situated in a captivating canalside setting in Bethnal Green, the vibrant East London destination.

4059 BETHNAL GREEN GASWORKS 111 BLOCK D HERO DRAFT 04
The preservation of the historic frames blend with the urban village of Bethnal Green.
Premium Terrace
The expansive terraces provide an environment for residents to dine, relax, sit and work.

The thriving City Fringe district undeniably ranks among some of the exhilarating residential destinations in London.

When approaching the design for Broadway East we were inspired by the urban landscape, vibrant history and iconic architecture and therefore wanted to create an interior that connects, excites and reflects to this directly. We took creative inspiration from the energy types in the local area surrounding the projects infrastructure, creating four key design pillars: natural, industrial, vibrant and restorative.

Premium Ensuite Serenity
Elegant finishes are further elevated by eye-catching industrial accents.
Classic WFH
The apartments display elements of a calm and cozy nature to enable a flexible living and working environment.
The amenities reflect the vibrancy and creativity that makes East London a special place to live.
James White , MAWD
Premium Living Serenity
The living areas showcase a pop of colour, texture and vibrancy.

With a showcase of dark metal accents and fluted glass finishes throughout, the feature tiles in the kitchen and bathrooms bring a pop of colour, texture and vibrancy; and sustainable materials such as the recycled kitchen countertops connect to nature.

Classic Bedroom
Layered within the key design elements are polished accents that bring an authentic, restorative appeal.
Premium Kitchen
Warm tones and modern accents define a home for the design-conscious residents attracted to Broadway East.
4059 EXT 108 BLOCK 3 HUMMINGBIRD
Broadway East location features charming artisanal boutiques, bustling markets, and a vibrant creative scene, the neighborhood encapsulates the essence of contemporary urban living.