The Set

New York
Related Companies
Handel Architects
No. of Units
Project Scale
Amenities + Residences
Interior Architecture (hard finishes / detail) and FF&E design

The Set Blurs the Distinction Between Luxury Residence and Five-Star Hotel

A new category of luxury living, Related Companies’ The Set is the first rental building of its kind, blurring the distinction between five-star hotel and luxury residential experience. Catering to the evolving needs of a new hybrid workforce, The Set provides a home or home base for individuals who work in Manhattan a few days per week — or month.

The Set has been designed with the comforts of home at the forefront, with the added conveniences and services of a hotel to meet the ever-changing needs of New Yorkers today. In an era of hybrid, remote, and global work, The Set provides residents flexible amenity spaces and always-on social programming within The Set Club to support each resident’s professional and social ambitions.

Related The Set Demo Kitchen Residential Interior
Residents are encouraged to reserve one of The Set's many private dining areas and event spaces.
Related The Set Staircase Residential Interior
Calacatta Ondulato marble, oxidized custom bronze, and red high-gloss metal paint make for a bold entrance.
The Set’s 270 units—mostly studios and one-bedrooms—come fully furnished or not. Furnished choices include several design styles meant to appeal to a range of demographic types. Apartment dwellers have access to the complex’s food and beverage services, housekeeping, dry cleaning, laundry and concierge help overseen by so-called directors of experience.
The Wall Street Journal
MAWD The Set Related Interior Design Rooftop Pool
A kinetic artwork by the environmental artist and sculptor Ned Kahn moves in response to changing wind patterns.
Related The Set Lounge Residential Interior
The Set's lounge area can be used as a co-working space by day, and then transform to an entertaining venue by night.
Related The Set Tasting Room Residential Interior
The Set's private dining room boasts an incomparable view of the Manhattan skyline.

The future of work (and play)

Dedicated to work and play, amenity offerings focus on moments of social interaction and discovery. Flexible lounge spaces for moments of retreat or gathering, a private dining room, game rooms, rooftop pool, and outdoor dining areas allow residents to entertain guests and colleagues. The Set’s co-working space includes multiple seating clusters that have been designed to support deep work (private working booths), light work (laptop bar and lounges), collaborative meetings (conference rooms), casual meetings (situated at the space’s oversized library table), or virtual meetings and live-streaming. In addition to a variety of seating options, dividers and clusters have consciously been placed to ensure residents feel a sense of privacy and focus required for deep work. As such, providing multiple seating options throughout the space allows individuals to work simultaneously, while remaining comfortable.

Related The Set Office Co Working Residential Interior
Highly flexible, private, and tech-enabled, The Set's co-working spaces provides numerous seating clusters to support light, deep, and collaborative work.
Related The Set Den Residential Interior
The Game Room's striking wall paper is a macro photograph of an ink and metallic-powder mixture.

Built for a 24/7 lifestyle

Built for a 24/7 lifestyle, MAWD’s team of designers worked to create an amenity space tailored to support residents as they move through each moment of the day. From an early morning workout and coffee, to a mid-day meeting in The Set’s dedicated conference rooms, to an evening apéritif on the rooftop with a friend or colleague — each space serves a distinct purpose, while being flexible enough to serve individual needs.