Projects
L'Appartamento by Artemest 2026
MAWD Designs the Grand Salon for Artemest at Milan Design Week 2026
MAWD | March and White Design was selected to participate in the 2026 edition of L'Appartamento by Artemest, presented during Milan Design Week within the historic setting of Palazzo Donizetti. Now in its fourth year, the exhibition brings together a select group of internationally recognised studios, each invited to transform a room through a curated composition of Italian design and craftsmanship. This year's theme, Italian Grandeur, reflects on the enduring influence of Italy's artistic and material legacy, offering a contemporary interpretation of tradition at one of the most significant moments in the global design calendar.


For the design of the Grand Salon, our intention was to let the architecture of Palazzo Donizetti and the depth of Artemest’s artisanship lead the conversation. Working with such an extraordinary network of makers allows each space to feel both specific and collective: rooted in Italian craft, yet reinterpreted through a contemporary lens that connects material, narrative, and atmosphere into a single experience.
The Grand Salon
Inspired by the grandeur of Rome and its enduring artistic legacy, The Grand Salon reinterprets classical Roman architecture and centuries of craft tradition through a refined contemporary lens. The room is defined by a dramatic chiaroscuro: light and shadow shape a composition of geometric forms, soft transitions, and layered materiality, where depth is built through the considered accumulation of tone, texture, and weight. Deep reds are balanced by the warmth of wood flooring, touches of soft golden yellow, warm bronze details, and restrained blue accents — a palette that is grounded, expressive, and quietly theatrical. Velvet seating and marble surfaces bring intimacy, permanence, and classical refinement to a room that is designed to be occupied as much as admired.
The room unfolds with a sense of quiet intention. Proportion, texture, and tone are addressed with precision, and the palette is experienced through material and atmosphere rather than surface alone. Deep burgundy and rust tones are set against powder blues and ochres, creating a composition that feels both grounded and luminous — one that shifts in quality as the light through Palazzo Donizetti changes through the day.


MAWD's Picks
At the centre of the room, two burgundy Bio sofas establish the foundation of the scheme, setting both tone and proportion while acting as the primary point of orientation within the space. Their placement defines a central gathering area, conceived as both a social and spatial anchor. A rust suede bench by VG New Trend and a series of custom-upholstered chairs by Lorenza Bozzoli extend this, where subtle variations in fabric, fringe, and piping introduce shifts in texture within a tightly controlled palette. Rosso Levanto marble tables deepen the composition, reinforcing the presence of red across different materials and adding a sense of weight and permanence.
Gold elements are carried through with consistency, most notably in the Barberini consoles, whose grid-like pattern subtly echoes the rhythm of the Rubelli drapery behind. This dialogue is extended through pieces by C.G. Cappelletti, creating moments of reflection and continuity along the perimeter. Overhead, a chandelier by Il Paralume Marina introduces a more contemporary geometry, its amber glass casting a warm, diffused light that enhances the richness of the room while softening the architectural envelope.


Sculptural works by Fonderia Artistica, including paired bronze torsos, are positioned as contemporary interpretations of classical relics, while the Caracalla bust offers a more direct reference to Roman history. The desk vignette by Dale Italia provides a quieter, more reflective moment — a nod to Rome's intellectual and cultural legacy. Nearby, the Kiss Tapestry by House of Ita introduces a layered narrative through textile, combining traditional techniques with a more unexpected visual language.

Italian Artisanship
At the core of the project is a close collaboration with Artemest's network of Italian artisans, whose work informs every layer of the space. Each element is selected not only for its individual quality, but for its contribution to a broader narrative rooted in craft, heritage, and material integrity. The process moves beyond curation in the conventional sense, becoming an exercise in composition where objects, finishes, and forms are brought together with a shared sensibility.
Craft is not treated as accent, but as the foundation of the design — expressed through a richness of material and a clarity of detail that speaks to generations of expertise. In this setting, Italian Grandeur is interpreted with a sense of intimacy and permanence, where the value of each piece lies in both its origin and its presence within the space.


The Palette
The colour story is drawn from Rome — from the deep burgundy and rust tones of its ancient plasterwork, the powder blues of its vaulted ceilings, the ochres and warm golds of its light. The palette is experienced through material and atmosphere rather than surface: it shifts with the room, and with the day.
L'Appartamento by Artemest
Now in its fourth year, L'Appartamento by Artemest has established itself as one of the most closely watched installations of Milan Design Week. Each edition invites a select group of studios to transform a series of rooms within Palazzo Donizetti, furnishing and finishing each space exclusively through Artemest's artisan network. The 2026 edition takes Italian Grandeur as its theme, with five studios each interpreting a different Italian city through the spirit of the Grand Tour.
Alongside MAWD, the 2026 edition features Charlap Hyman & Herrero, Rockwell Group, Sasha Adler Design, and Urjowan Alsharif Interiors. This year's exhibition also extends outdoors for the first time, and marks the preview of the inaugural Artemest furniture collection, developed in collaboration with GACHOT. The exhibition is open to the public from 21 to 26 April 2026.



