Opinion
Shaping the Future of Design: Jane Maciver on Leadership, Innovation & Inspiration
With over two decades of experience crafting extraordinary spaces, Jane Maciver, MAWD’s UK Design Director, has built a career that seamlessly blends creativity, strategy, and innovation.
Jane's work spans the world of hospitality, F&B, retail, commercial, and residential design, collaborating with some of the most prestigious global brands as well as boutique, independent names redefining luxury. Beyond her impressive portfolio, Jane is a champion for women in design leadership, a mentor for the next generation, and a visionary who brings a hospitality-driven approach to every project.
First, tell us about you! After 20 plus years in the business, how would you describe what you do?
Early in my career, I focused heavily on F&B and hospitality, which I’ve always loved. Over time, I’ve had the opportunity to expand into other sectors like luxury retail, commercial, and, of course, residential. What’s exciting is seeing how my passion for hospitality design translates across these different sectors. More and more, clients in residential amenities and commercial projects are looking for a hospitality-led approach, which allows me to bring that experience into new and dynamic spaces.
What does being a female principal mean to you?
When I first started out, I was the only woman in my studio. While interior design is an industry with a high percentage of women, there are still far too few in senior leadership roles. That’s why I believe in actively supporting and encouraging young designers, helping them see a clear and achievable path to career progression—one that can also balance personal priorities, like family life. I’ve been incredibly fortunate in that regard, and I want to pay that forward.
Leading one of four busy global studios, I focus on finding the right balance—managing the team and workflow while ensuring that everyone stays inspired, motivated, and excited about their careers.
Who in the interiors industry is inspiring you right now?
It’s such an exciting time to be part of the industry, with incredible projects emerging that are pushing boundaries. I’m especially fascinated by how bathroom and sanitary ware brands are integrating technology to create more immersive shower and bath experiences—not just in luxury hotels and spas, but in private homes as well. The evolution of wellness and bathing rituals is allowing people to truly slow down and immerse themselves in the experience.
On a completely different note, I’m a little obsessed with the interior sets in Severance on Apple TV which are mesmerising—so stark and meticulously designed Jeremy Hindle and Andrew Baseman’s influences are so apparent, especially in the sleek, mid-century modern elements reminiscent of Eero Saarinen’s iconic corporate architecture. Kevin Roche’s touch is visible too, with a balance of minimalism and eeriness that gives Lumen’s offices such a sterile yet unsettling vibe.
The symmetry, the muted colour palette, and the almost dreamlike sense of space make it really captivating.
You’ve seen lots of interior trends come and go in the last 20 years. Which have been your favourite or most requested from clients? What are you getting lots of requests for now?
I’ve had my fair share of interesting requests over the years, but when it comes to trends, I tend to approach them with caution. Longevity and uniqueness are key, so there are certainly some I’ve intentionally steered clear of. That said, while I wouldn’t necessarily call it a trend, the growing emphasis on wellness and well-being in design is something I find truly exciting. What was once reserved for spa environments has now become an integral part of interiors across the board, engaging all the senses. I love how this shift aligns with the essence of hospitality—creating spaces that genuinely care for and nurture people.
Are there any groups, initiatives, or movements within the hospitality interiors industry—or beyond—that you actively support or draw inspiration from?
I’m a member of the Festival of Hospitality, an incredible initiative founded by Karen Willey and Katie Tobbin. They’ve done a fantastic job of bringing together a diverse range of professionals across the hospitality industry—from investors and engineers to interior designers. The events and talks they organize are always insightful and engaging.
Another great organisation is NEWH, an international network that connects the hospitality industry with emerging designers in education. It provides scholarships, fosters professional networking, and supports the next generation of talent in hospitality design
